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Hallway Talk helps you retain clients and grow your business.




Hallway Talk is a client-retention practice that helps agencies and companies optimize their client relationships.  The result -- better client retention and business growth. 

By uncovering the Truths that are spoken in the Hallway, we reveal business insights that allow for you to improve relationships, reputation and foster loyalty.

The Hallway Talk Review™ is an in-depth qualitative service where confidential interviews are held with key clients from the C-suite to the cubicle.

We uncover the Truth so you have the important information you need to grow your business effectively.

What We Do

We Ask.
We hold confidential one-on-one interviews to proactively get a true reading of your company's performance. It sounds simple. But the truth of the matter is it takes an experienced, professional listener asking the right questions to reveal the insights you need.  

We Listen.
We focus on your client's words, their intonation and their tone. We ask probing follow-up questions so that we (and you) can truly understand what they are thinking.

You Hear.
As a result, you retain clients.  You grow businesses. You take the issues off the table so that you can do the best work possible. 




New from Hallway Talk

Find out fast what you need to know about your clients and your agency.

Our new Hallway Talk CEO Study was developed specifically to inform senior managers -- CEO, President, Managing Director, SVP -- what's really going on in the hearts and minds of your agency team and your clients. You'll get actionable insights in four weeks or less.


Our Services

Hallway Talk is a valuable service for organizations whose success relies on key high-value relationships. Here are some of the ways Hallway Talk can help:


Hallway Talk
Interagency Relationship
Review & Recharge

For Brand Marketers, how well their interagency teams are working has a big impact on the bottom line. Hallway Talk reveals what's working, what needs to work better and how to get more from your agencies.

Hallway Talk
Sponsor Satisfaction

For sports, entertainment, non-profits and more. Discover what your important sponsors really think and how to retain them longer.

Hallway Talk
Relationship Review

Our signature, in-depth study reveals actionable in-sights and benchmarks for improved client retention and organic growth.

Hallway Talk
CEO Study

Fast results for new and existing agency CEOs and senior managers who want to know the true state of their agency team and clients.

Client • Customer • Sponsor • Donor • Franchisee • Employee

No matter what you call your high-value relationship, Hallway Talk reveals the Truth of what's on their mind.

We've been there. We get it.

As Hallway Talk principals we are uniquely qualified to speak with your important client contacts.  Having worked in agency executive positions with clients from America's most recognized brands, we call upon our deep experience interfacing with fellow marketers all levels.

At all times, we take the utmost care to respect and support your client relationships. Our diplomatic and professional, yet friendly and curious approach makes people feel comfortable and willing to open up and share revealing information in confidence. 


"We've partnered with Dory and Penny on our annual client surveys for several years. Their ability to probe deeper into our client relationships generates powerful insights year after year. We utilize this information to get ahead of potential issues and improve the overall strength of our client relationships."

Jim Zembruski, EVP, Activation Planning, ALCONE

Latest from the Hallway Talk Blog


4 Expert Strategies to Future-Proof Your Client Relationships

When it comes to fostering strong client relationships, understanding the client's experience is key. But some agencies may not be payin ...

How Your Agency Can Survive a Client's New CMO

When an agency hears a client has a new CMO, their first thought is most likely, “Will we retain the business?” The new CMO will underst ...

High-Touch Clients in a High-Tech World: What's an Agency to Do?

Technology and data-driven solutions to engage consumers and facilitate client relationships dominate industry think and speak. It’s lit ...


Our work reveals Blind Spots in the agency-client relationship.

 Watch our 3-minute videos to learn how Blind Spots may be impacting your business.




Ready to find out more about Hallway Talk?

We'd love to talk to you. Give us a call and let's see where the conversation takes us.


Dory Shaw Ford

Penny Jo Welsch

Feeling a little shy or just in a hurry?

Just fill out our handy Contact Form and we'll get back to you fast!


  • The reason I talk to myself is because I'm the only one whose answers I accept.

    George Carlin
    George Carlin,
  • Truth is like the sun.  You can shut it out for a time, but it ain't going away.

    Elvis Presley
    Elvis Presley,
  • We don't get to choose what is true.  We only get to choose what we do about it.

    Kami Garcia
    Kami Garcia,
  • I have a theory that the truth is never told during the nine-to-five hours.

    Hunter S. Thompson
    Hunter S. Thompson,
  • It takes two to speak truth -- one to speak, and another to hear. 

    Henry David Thoreau
    Henry David Thoreau,