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Client • Customer • Sponsor • Employee

No matter what you call your high-value relationship, Hallway Talk reveals the Truth of what's on their mind.





Hallway Talk helps companies optimize their most important marketing and sales relationships leading to better business stability and growth.

We do it by uncovering the perceptions of your business that are shared in the Hallways, but might not be shared with you. These 'Truths" that are spoken in the hallway reveal important and actionable business insights that allow for you to improve relationships, reputation and foster loyalty.


What We Do

We Ask.
We hold confidential one-on-one interviews to proactively get a true reading of your company's performance. It sounds simple. But the truth of the matter is it takes an experienced, professional listener asking the right questions to reveal the insights you need.  

We Listen.
We focus on your client's words, their intonation and their tone. We ask probing follow-up questions so that we (and you) can truly understand what they are thinking.

You Hear.
As a result, you retain clients.  You grow businesses. You take the issues off the table so that you can do the best work possible. 


Our Services

Hallway Talk is a valuable service for organizations whose success relies on key high-value relationships. We specialize in helping both sides understand their marketing-oriented relationships.

Our clients include: 

Senior Management of Advertising/Marketing Agencies

Major Marketers/Brands with Multi-agency Teams

Sports Organizations and Major Property Owners

Marketing Technology Providers

Hallway Talk
Interagency Relationship
Review & Recharge

For Brand Marketers, how well their interagency teams are working has a big impact on the bottom line. Hallway Talk reveals what's working, what needs to work better and how to get more from your agencies.

Hallway Talk
Sponsor Satisfaction

For sports, entertainment, non-profits and more. Discover what your important sponsors really think and how to retain them longer.

Hallway Talk
High-Value Customer
Relationship Review

For marketing platform providers eager to better serve their customers in the marketing world. Insights revealed lead you to greater customer retention and renewal.

Hallway Talk
Relationship Review

Our signature, in-depth study reveals actionable in-sights and benchmarks for improved client retention and organic growth.

Hallway Talk
CEO Study

Fast results for new and existing agency CEOs and senior managers who want to know the true state of their agency team and clients.

We've been there. We get it.

As Hallway Talk principals we are uniquely qualified to speak with your important client contacts.  Having worked in agency executive positions with clients from America's most recognized brands, we call upon our deep experience interfacing with fellow marketers at all levels.

At all times, we take the utmost care to respect and support your client relationships. Our diplomatic and professional, yet friendly and curious approach makes people feel comfortable and willing to open up and share revealing information in confidence. 


"We've partnered with Dory and Penny on our annual client surveys for several years. Their ability to probe deeper into our client relationships generates powerful insights year after year. We utilize this information to get ahead of potential issues and improve the overall strength of our client relationships."

Jim Zembruski, EVP, Activation Planning, ALCONE

Latest from the Hallway Talk Blog


Hallway Talk Untangles the Complex Relationship Between Brands and Their Interagency Teams

PRESS RELEASE --SAN FRANCISCO, CA, May 22, 2017 – In today’s marketing world, brands often work with multiple agencies. Specialists in m ...

Hallway Talk's New Sponsor Satisfaction Check-Up Reveals What Sponsors Really Think They're Getting For the Money

PRESS RELEASE -- SAN FRANCISCO, CA, May 10, 2017 – If you’re the head of a major sports property and learn that half of your sponsors ma ...

4 Expert Strategies to Future-Proof Your Client Relationships

When it comes to fostering strong client relationships, understanding the client's experience is key. But some agencies may not be payin ...


Our work reveals Blind Spots in the agency-client relationship.

 Watch our 3-minute videos to learn how Blind Spots may be impacting your business.




Ready to find out more about Hallway Talk?

We'd love to talk to you. Give us a call and let's see where the conversation takes us.


Dory Shaw Ford

Penny Jo Welsch

Feeling a little shy or just in a hurry?

Just fill out our handy Contact Form and we'll get back to you fast!


  • It takes two to speak truth -- one to speak, and another to hear. 

    Henry David Thoreau
    Henry David Thoreau,
  • Truth is like the sun.  You can shut it out for a time, but it ain't going away.

    Elvis Presley
    Elvis Presley,
  • I have a theory that the truth is never told during the nine-to-five hours.

    Hunter S. Thompson
    Hunter S. Thompson,
  • We don't get to choose what is true.  We only get to choose what we do about it.

    Kami Garcia
    Kami Garcia,
  • The reason I talk to myself is because I'm the only one whose answers I accept.

    George Carlin
    George Carlin,